Zara Linden bravely faces the Star Wars bar multitudes alone, on Governance Team Island.
I was waiting forever for Terra Antiqua, home of the old gamesters and conference-circuiters to pronounce on "their own" Cory Ondrejka. When I saw a headline about "an 800-lb gorilla" -- I thought that was what was definitely in the room (it was an article about something else). They were silent way past the sell-by date.
FINALLY Thomas Malaby, who one served as a kind of latter-day court scribe for Linden Lab, Pronounced: The FSM Has Left the Building. The FSM is -- for those of you non-believers -- is the "Flying Spaghetti Monster," which is the avatar Cory adopted to thumb his nose at thousands of years of tradition among the great religions, and adopt the irreverent secular humanists' religion of Pastafarianism, which made a spoof deity, the Flying Spaghetti Monster, who I have chosen to call rather a metaphor for Second Life's code and governance, since I personally believe in -- as one young man once described him in the Sims -- "the real-life God".
"Has left the building" -- for those of you who, like me, didn't pick up that popular tag, is a reference to "Elvis has left the building," the phrase apparently said over public address systems to get fans to leave concerts, if they were still lingering in hopes of getting an autograph. I have to say in some of the places I've worked at, "Has entered the building" and "has left the building" is a quick e-mail tag that goes around when the Principles enter or exit, mainly letting you know whether you might face a surprise inspection or have an opportunity to get that all-important face-time -- or not.
However, Malaby doesn't say much, and it takes the Grandfather of Game Mastery, Richard Bartle, to bell the cat: "You spent some months doing fieldwork at Linden Labs: is this something you saw coming, or has it arisen because of developments that occurred after you stopped?" he asks, as blunt as Prokofy. Some background: Apparently in 2005, Malaby was hired (I think that was how it worked -- or maybe he was merely allowed to do a study) to be a corporate ethnographer for the Lindens. This is something that is rather opaque to me as a Silicon Valley/enterprise sort of cultural concept. Apparently some corporations, when they are wealthy enough, or vain enough, hire -- or encourage -- anthropologists or sociologists (people with RL academic degrees) to come in and study them and write something about them for posterity, or for their own internal development use. I take it Malaby's work isn't public, he's not indicated that it is. Of course, I've repeatedly questioned whether this is a good thing for academics to do, be hired (or encouraged) by corporations to produce private documents. I suppose the academics who teach people to become like them have to provide more jobs for them then just becoming other academics, so for all I know, this could be a growth niche.
I do think it causes havoc to the idea of the university as an independent realm studying society, including corporations and their influence. Of course, there's a lot of government and corporate buying of brains, for the military, for foreign policy, for all kinds of things. This is just one more sector. I think it needs a critique.
Still, no doubt Malaby got a lot of interesting material, even if he isn't telling us any of it -- just a hint. After a lot of throat-clearing, Malaby then tells us about his Life Among the Lindens.