I was just reading the January 28, 1935 issue of Time magazine. I got the hard copy off ebay because one of my hobbies is to collect everything about Kathleen Norris, the 20th century author who published in the 1920s-1940s (not the modern author by the same name).
And what's significant about the advertising then from 1935, which is of a familiar type to those who browse vintage sites, is that they illustrate something about how people grappled with technology.
There isn't much written about how people over the ages have adapted to technology -- except yes, of course there is, by all sorts of overnight specialists writing quickie Mcbooks. But there isn't really good, enlightening, well-researched stuff, it seems to me. There aren't studies of say, the Scobles of yesteryear and how they tried and wrote about technology and how ordinary people dealt with it. What you do find now is a lot of urban legend sort of hack stuff, of the sort Clay Shirkey puts out (like his fantastic notion that during the Industrial Revolution, gin carts were brought around and people kept perpetually drunk, and this is how they "coped"). Tekkies who write about this topic usually tend to exaggerate how technology has shaped and changed people, and exaggerate their adaptation to it -- and exult their own role, of course.
We would tend to think of something like the automobile as well-established and already affecting people's lives and already transforming society by 1935. Of course, I think you could say that it wasn't until during and after World War II and the national parks system and interstate highways were built in the U.S. that you could talk about a car culture. In the earlier days, cars were like horses, kept in barns and with staff assigned to them, mechanics who had to work them full time, constantly fixing them and driving them.
What we tend to not realize, because there really isn't any place where you'd find it, is how unfinished something like "the car" is when it was "already established". If you read the novels of Kathleen Norris, you realize that in the 1930s and 1940s, people going in cars were like people going on plane trips. They always arrived tired, dirty, jaded, and cold. They'd have to be wrapped up in blankets for the journey, I guess because it was drafty and perhaps there wasn't internal heating.
This ad for a car lets you know just how uncomfortable cars were, by the way the ad is touting a brand new invention by General Motors that fixed what apparently was a common problem -- neck whiplash just from riding in the back seat, i.e. not from an accident: